About Iconic Swiss Watch
ISW is specialized in sourcing and selling collectible watches.
Partner of Paris-based 41Watch, ISW Genève highlights exceptional timepieces and values quality over quantity. Our catalog features watches with complications and specializes in showcasing independent watchmakers.
In the heart of Geneva, near the Quai des Bergues, Arthur welcomes you by appointment only, to discover, exchange, buy or sell your watch.
Passionate about watchmaking, ISW sources rare models from private collectors, auction houses and reputable professionals, with complete transparency.
All the watches on our site have been examined to determine their authenticity, quality and provenance.
Thanks to our international network, we can hunt down a specific model for you.
Don't hesitate to contact us.