About Iconic Swiss Watch
ISW is one of the best places for buying and selling exceptional watches.
Based in Geneva and driven by passion, our team welcomes you in our showroom by appointment if you want to discover, buy, sell or trade your watch.
Guided by honesty, transparency and integrity, we carefully sourced exceptional watches from private collectors, auction houses or reputable professionals, as ourselves. Each watch listed on our website has been carefully examined for authenticity and even more so for originality, which is the key to offering you a trustworthy relationship.
Thanks to our large network, we can also source a specific model for you. Feel free to contact us.